Marketing Strategy Based on Improving Pork Fresh Market Suppliers

  • Binggang Wang
Keywords: Fresh Pork, Fresh Market, Market Supply, Marketing Strategy


With the continuous improvement of people's living standard, the proportion of meat food in China's
food structure is increasing, especially fresh pork has become one of the indispensable food in People's Daily
life. In 2019, affected by the outbreak of "African swine fever", the output of fresh pork in China's market
continued to decrease, the market supply was in short supply, and the price of fresh pork market soared.
Generally speaking, the market price of fresh pork fluctuates greatly. The purpose of this paper is to explore the
scientific marketing strategy of pork fresh market supply and promote the good supply of pork fresh market.
This paper firstly analyzes the relevant concepts of fresh pork and the market environment, then analyzes the
basic development of fresh pork in China at the present stage with the help of the research and experiments on
fresh pork, and analyzes the problems existing in the existing marketing strategies. Finally, the paper puts
forward some Suggestions on the improvement of pork fresh marketing strategy. The experimental results show
that: from 2013 to 2019, the proportion of fresh food in the total food consumption in China keeps increasing,
and the proportion of fresh pork in fresh food increases before 2018, and decreases from 53.62% to 50.41% after
2018. From 2013 to 2019, the price of pork in China shows a rising trend, rising from 11.16 yuan/kg in 2013 to
31.57 yuan/kg in 2019. The brand marketing strategy proposed in this paper increased the sales volume of fresh
pork by about 15% and the yield rate by about 23%.